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Big Data is the New Gold: Enhancing Driver Safety with Smart Telematics

Written by Netstar | Apr 10, 2025 9:53:55 AM

In our latest expert video feature, Mark Forbes explores how big data is revolutionising driver safety and risk mitigation in the fleet management space. With the explosion of connected vehicle technologies, data is no longer just numbers—it’s the new gold.

Mark describes how big data enables hindsight at its best, by capturing and storing in-depth information on driver behaviour within the vehicle. This allows fleet managers to not only understand what’s happening on the road but more importantly, why it’s happening—and what can be done to improve it.

At Netstar, our approach to data is smart and tailored to our clients' specific needs. Rather than offering a one-size-fits-all dashboard, we focus on delivering targeted insights that matter—whether it’s for fuel efficiency, route optimisation, safety compliance, or long-term planning.

Some of the key themes unpacked in the conversation include:

  • Driver behaviour analysis for safer, more efficient route planning
  • Cost savings through fuel and wear-and-tear reductions
  • Speed management and risk mitigation
  • Trend analysis to support proactive decisions

What sets Netstar apart is a shift in perspective: we track the driver—not just the vehicle. This human-centric view offers more meaningful insights, particularly when comparing driver economy vs vehicle economy, giving fleet managers the power to understand who’s driving efficiently, safely, and sustainably.

With just a few clicks, the Netstar system delivers deep, actionable insights that help businesses stay ahead of the curve—today and tomorrow.

🎥 Watch the video now to hear more from Mark Forbes on how Netstar is harnessing the true power of data to drive safety and innovation.